About the Client
Canesten, a renowned brand in the healthcare industry, has been a trusted name for feminine care for several decades. Recognized for its commitment to quality and effectiveness, Canesten has sought to adapt to the evolving preferences
of its consumer base. With a particular focus on appealing to young women, Canesten approached us to revitalize its
e-commerce product content while adhering to the established brandbook guidelines.
of its consumer base. With a particular focus on appealing to young women, Canesten approached us to revitalize its
e-commerce product content while adhering to the established brandbook guidelines.
Goal
The primary objective of this project was to breathe new life into the Canesten brand, targeting a younger demographic
of women. The goal was to create e-commerce product content that resonates with the modern, dynamic lifestyle
of young women. The challenge lay in infusing a sense of freshness and relevance without compromising the brand's established identity.
of women. The goal was to create e-commerce product content that resonates with the modern, dynamic lifestyle
of young women. The challenge lay in infusing a sense of freshness and relevance without compromising the brand's established identity.
Solution
Visual Refresh
I introduced contemporary visual elements, vibrant color schemes, and engaging imagery to give the Canesten brand
a more youthful and dynamic appeal.
a more youthful and dynamic appeal.
Tone and Messaging
The language and messaging were reimagined to communicate effectively with the chosen demographic. The tone became more conversational, relatable, and empowering, emphasizing the brand's commitment to women's health and well-being.
Listing Images
These images play a crucial role in attracting potential customers, providing them with a visual understanding of the product's features and details.
Amazon Product Card
Non-Amazon product card
This product card is typically used to showcase a product on an e-commerce platform other than Amazon. This card serves as a visual representation of the product and includes key details potential customers may prove useful when making purchasing decisions.
