Dr Beta rebranding
Dr. Beta stands as a distinguished brand under the umbrella of Pollena Aroma, a company with roots dating back to its establishment in 1956. Notably, Pollena Aroma holds the mantle of being Poland's premier purveyor of fragrance compositions and culinary essences.
Within the domain of Dr. Beta, the hallmark is the incorporation of superlative quality essential oils, deftly composed with a minimal reliance on synthetic constituents. Rather than embracing a strategy of mass production, the brand places a premium on meticulous craftsmanship, often handcrafting cosmetics to preserve their intrinsic worth.
Within the domain of Dr. Beta, the hallmark is the incorporation of superlative quality essential oils, deftly composed with a minimal reliance on synthetic constituents. Rather than embracing a strategy of mass production, the brand places a premium on meticulous craftsmanship, often handcrafting cosmetics to preserve their intrinsic worth.
In its nascent stages, the company was dedicated exclusively to the production of essential oils. However, over the course of its evolution,
it broadened its portfolio to encompass a repertoire of oil blends tailored to address common ailments, along with a curated assortment of aromatherapy-infused cosmetics.
it broadened its portfolio to encompass a repertoire of oil blends tailored to address common ailments, along with a curated assortment of aromatherapy-infused cosmetics.
Rejected versions
At the beginning, the vision of the logotype was based on the image of a tulip, which refersto the Pollena Aroma brand, to which Dr Beta belongs.
