The idea of creating a logotype for Nasz Józefów is based on the style of Świdermajer, which is a distinct Polish architectural style developed in late 19th and early 20th century in Masovia along the railroad linking Warsaw with Otwock. The Client wanted to put a heart symbol in the logotype to emphasize love for his home city - Józefów, where he is applying for the post of mayor in 2019.